WE CARE
1
BEST SUSTAINABLE MATERIALS FROM NATURAL CELLULOSIC FIBRES - ALL WITHOUT COMPROMISING ON THE FUNCTION AND THE QUALITY OF PRODUCT
Sustainability, function, quality – all are at the core of what we do at i feel it. you?... We go through a rigorous process of selecting and sourcing the best sustainable materials without compromising on the function and the quality of the product. Your health and planet’s health are our priorities, and we will never stop doing what we can to contribute towards a more sustainable future...
We use Tencel™ Lyocell, which stands for cellulosic fibers from wood pulp by the Austrian company Lenzing, produced using a unique technology of closed loop production cycles, where the water and 99% of the chemicals are recovered and reused. The wood and pulp used by Lenzing come from sustainably managed forests. Tencel™ Lyocell is certified by the internationally recognised EU Ecolabel that verifies compliance with strict environmental standards during production processes.
Tencel™ Lyocell is a great natural option for "sweaty" workout. It's naturally moisture observant (50% more than cotton), is super breathable and anti-bacterial. It feels soft, lightweight, and gentle to the skin.
Cotton – the cotton we use is produced by mills that are Bluesign system partner, Oeko-Tex Class I certified and BCI (better cotton initiative) members. Show More
We use Tencel™ Lyocell, which stands for cellulosic fibers from wood pulp by the Austrian company Lenzing, produced using a unique technology of closed loop production cycles, where the water and 99% of the chemicals are recovered and reused. The wood and pulp used by Lenzing come from sustainably managed forests. Tencel™ Lyocell is certified by the internationally recognised EU Ecolabel that verifies compliance with strict environmental standards during production processes.
Tencel™ Lyocell is a great natural option for "sweaty" workout. It's naturally moisture observant (50% more than cotton), is super breathable and anti-bacterial. It feels soft, lightweight, and gentle to the skin.
Cotton – the cotton we use is produced by mills that are Bluesign system partner, Oeko-Tex Class I certified and BCI (better cotton initiative) members. Show More
2
MIDORI® BIODRY GREEN CHEMISTRY SOLUTIONS FOR WICKING AND EXTRA SOFTNESS
All our garments are treated with miDori® bioDry garment finishing treatment from natural renewable raw materials like seed oils, based on advanced green chemistry solution. This allows to keep you cool and dry by absorbing unwanted moisture from your body.
This revolutionary formula achieves high levels of textile performance while radically lowering carbon emissions (up to 60% CO2 reduction vs similar performing, synthetic standard products) and is GMO free. BioDry is an eco-friendly (meaning no bad chemicals!) wicking finish that is soft, cool and re-hydrating. Maintains the softest quality and dry comfort on your clothes. Consist of 76% biocarbon content. Show More
This revolutionary formula achieves high levels of textile performance while radically lowering carbon emissions (up to 60% CO2 reduction vs similar performing, synthetic standard products) and is GMO free. BioDry is an eco-friendly (meaning no bad chemicals!) wicking finish that is soft, cool and re-hydrating. Maintains the softest quality and dry comfort on your clothes. Consist of 76% biocarbon content. Show More
3
3D PROTOTYPES FIRST TO REDUCE THE EXCESS PRODUCTION IN DESIGN AND PROTOTYPING PHASES
It’s no secret that designing a piece of clothing can take 10+ test samples and prototypes before you get to the final “it”. At i feel it. you? We use 3D design technology that allows us to significantly cut the need for unnecessary prototype production, win time and reduce the impact of waste, becoming a more sustainable business.
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4
MINIMAL SUPPLY CHAIN IMPACT DUE TO SINGLE LOCATION BASED PRODUCTION
We carefully choose our partners and producers to ensure they share our commitment to the highest standards of operation, ranging from fabric sourcing, processing to social and environmental responsibilities.
Our fabric partners are all located in Europe and all of our products are produced in the same area in Portugal to reduce the carbon footprint from supply chain. Show More
Our fabric partners are all located in Europe and all of our products are produced in the same area in Portugal to reduce the carbon footprint from supply chain. Show More
5
PUTTING YOUR WELLBEING AND HAPPINESS FIRST, WHILE CHALLENGING THE DOGMAS OF SPORT THAT PUT THE UNNECESSARY PRESSURE ON US
We care about you. Your journey is unique to you and is part of your story.
We want you to be happy, feel free and elevated, feel connected to yourself so you can share this feeling with the others if you wish to.
We will continue to challenge the dogmas of sport that put the unnecessary pressure on “fitting in”and “outcome first”. Our clothes are designed with the idea of “street to court”. They have the necessary functional properties to play sports, but also aesthetically our tennis clothes are ready for the streets. Don’t let anyone force you to fit in if you don’t want to.
When you are happy, then you are at your best - scientifically proved! Endorphins released by your body interact with your brain and make you feel less anxious and more productive, benefitting your mental health. Show More
We want you to be happy, feel free and elevated, feel connected to yourself so you can share this feeling with the others if you wish to.
We will continue to challenge the dogmas of sport that put the unnecessary pressure on “fitting in”and “outcome first”. Our clothes are designed with the idea of “street to court”. They have the necessary functional properties to play sports, but also aesthetically our tennis clothes are ready for the streets. Don’t let anyone force you to fit in if you don’t want to.
When you are happy, then you are at your best - scientifically proved! Endorphins released by your body interact with your brain and make you feel less anxious and more productive, benefitting your mental health. Show More
6
BRINGING MORE ART, INSPIRATION AND BEAUTY INTO OUR LIFE, AND USING OUR PLATFORM TO FOSTER ART AND CREATIVITY
Art enables us to find ourselves and lose ourselves at the same time. We will continue using our platform as the means to foster art, and especially young artistic talent. As Paul Klee’s quote goes “Art does not reproduce what is visible, it makes things visible.” We tend to miss the beauty around us, the so many inspirational ideas, the little things and details which can bring happiness and joy. Art interferes and makes the things visible - like our #imperfectlyperfect flower that was created in collaboration with a young Swiss artist Manutcher Milani, and that brings a deeper purpose and meaning to our clothes, with each flower petal representing what we feel.
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#IMPERFECTLYPERFECT